This policy explains how Avenue collects, uses, stores, and shares personal information when you browse, shop, contact us, or sign up for reminders or marketing.

What we collect

• Details you give us directly, such as your name, email address, phone number, delivery details, order details, and anything you submit through our contact form or checkout.
• Recipient and occasion details you choose to share with us, including anniversary timing, gift preferences, personalization details, and reminder-related information.
• Technical and behavioral data such as device information, IP address, cookies, pages viewed, traffic sources, search terms, cart activity, and interactions with emails or ads.

How we use it

• Operate Avenue, process orders, take payment, arrange fulfilment, provide support, and manage returns, replacements, refunds, and fraud checks.
• Improve recommendations, merchandising, delivery guidance, and the timing of reminder or marketing messages.
• Measure performance, understand customer behaviour, and improve acquisition, conversion, and retention.

Who we share it with

• Service providers and partners who help us run Avenue, including payment providers, fulfilment or supplier partners, delivery carriers, analytics tools, email or marketing platforms, fraud-prevention providers, and contractors who help with support or operations.
• Where required by law, or where reasonably necessary to protect Avenue, our customers, or others.

We may retain and use data to build a better understanding of customer preferences, recipient profiles, and occasion timing over time. If you subscribe to marketing or reminder emails, you can unsubscribe using the link in the email or by contacting us.